In a large bowl, mix the ground beef with salt and pepper. Form into four thick patties.

Preheat your grill to medium-high or use a stovetop skillet over medium-high heat.

Grill or pan-fry the patties for 4-5 minutes per side for medium doneness. Add cheese during the last minute if desired.

Generously slather barbecue sauce on each patty after cooking.

Place each patty on a bun, top with onion rings, and any other preferred toppings.

Plate the burgers alongside fries or a salad.